Project Description

Social media management and content strategy

When Richard and Theresa, the founders of Bo Lings, came to us, they were juggling marketing for six locations with just one internal team member, a setup that quickly became overwhelming. While their in-house marketer excelled at newsletters, keeping up with the evolving pace of social media and platform algorithms proved challenging.

We stepped in to build a streamlined content ecosystem, managing their social media presence, designing creative assets, and crafting monthly email newsletters to maintain engagement.

Our focus was to help tell their story and deepen the connection between their audience and the richness of traditional Chinese cuisine. Since then, we’ve supported the successful launch of Bo’s Kitchen, and following the sale of their Plaza location, they introduced what is now known as Heritage by Bo Lings.

Conducted in-depth research on Chinese cuisine, the Bo Lings brand, and their heritage through archived articles and historical materials

Established cohesive brand guidelines to create consistency across all marketing touchpoints

Designed a reusable newsletter format that was easy to implement, replicate, and aligned with their brand identity

Implemented a monthly content planning process in collaboration with ownership to ensure all social media content felt authentic and true to their story

Business Statistics

  • Double their social media following within a year
  • Maintained Newsletter open rate of 25% for Wok Talk
  • Increase engagement to all social media channels within a month starting
  • Created an easy marketing transition for new ownership when the time came