CASE STUDY
Burton’s
Concrete
Rebranding & Digital Strategy
01 — THE CHALLENGE
GOOD WORK WAS GOING UNNOTICED.
Burton’s Concrete was doing quality work but their digital presence said otherwise. They were stuck with a
vendor that overcharged, underdelivered, and left them with a brand that didn’t reflect who they actually were.
Leads were inconsistent, their off-season had no strategy, and concrete, a product that sells on trust and
craftsmanship, had zero personality online.
02 — OUR APPROACH
FOUNDATION FIRST. CREATIVE SECOND.
Before touching anything creative, we audited what wasn’t working and why. The core problem wasn’t just
aesthetic, it was structural. Burton’s had no content system, no seasonal strategy, and no way to stay
top-of-mind between jobs. We built the foundation first: brand identity, then website, then a content engine
designed to run year-round regardless of season.
03 — THE SOLUTION
A FULL ECOSYSTEM, BUILT TO GROW.
04 — OUR CREATIVE
THE WORK THAT MOVES THEM FORWARD.
05 — THE RESULTS
NUMBERS THAT SPEAK FOR THEMSELVES.
60+
Qualified leads per month since site launch
2-3
Weeks consistently booked out for projects
#1
Recognized leader in Johnson County residential concrete
06 — THE PARTNERSHIP
A Trusted Marketing Partner That Feels Like an Extension of Our Team
"We've had an excellent experience working with the J29 Creative Group team. Kevin is incredibly knowledgeable, responsive, and truly understands our brand and vision. From marketing strategy to design projects like yard signs and business cards, everything has been professional, creative, and high-quality.
— Clifford Burton, Owner
What really sets J29 apart is their communication and attention to detail. They make the entire process seamless and stress-free. We trust them completely with our marketing and highly recommend J29 to anyone looking for a reliable, results-driven marketing partner."
Burton’s Concrete isn’t a project. They’re year three of an ongoing partnership. Revenue has grown year over year, their
booking calendar stays full, and we’ve built a deep enough understanding of their business that we can anticipate what they
need before they ask. That’s what happens when a marketing relationship is built on trust instead of transactions.
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