CASE STUDY
SEVILLE
DENTAL
Branding & Digital Strategy
01 — THE CHALLENGE
Transforming a Legacy Dental Practice Into a Recognizable Cosmetic Dental Brand
When Dr. Anna Wilson acquired an existing Kansas City dental practice, she inherited more
than a patient base. She inherited a brand built around the previous owner’s name and
reputation.
While the practice had served the community for years, Dr. Anna had a much larger vision.
She wanted to create a modern cosmetic dental brand that could stand apart in a crowded
market, attract ideal patients, and eventually support multiple locations.
The challenge was transforming a practice known as “Dr. Gonzalez’s office” into a
recognizable brand with its own identity, story, and market presence. The new brand
needed to communicate expertise, confidence, aesthetics, and a premium patient experience
while creating a foundation for long-term growth.
02 — OUR APPROACH
Building a Brand People Would Remember
From the beginning, our focus was not simply marketing a dental practice. It was creating a
brand.
We partnered closely with Dr. Anna to develop the identity that would eventually become
Seville Dental Aesthetics. Every decision was made with the future in mind, ensuring the
brand could grow beyond a single provider or location.
Our team led the creative direction across every touchpoint, including brand strategy,
messaging, website design, photography, video production, social media, and digital
marketing. Through intentional storytelling, we focused on showcasing the
transformational power of cosmetic dentistry and the confidence patients experience
through their smile.
High-end video became a cornerstone of the strategy, allowing prospective patients to
connect with the practice before ever stepping through the door. Combined with consistent
social media content and a cohesive visual identity, we helped establish a brand experience
that felt elevated, modern, and memorable.
03 — THE SOLUTION
A FULL ECOSYSTEM, BUILT TO GROW.
05 — THE RESULTS
NUMBERS THAT SPEAK FOR THEMSELVES.
30%
Increase New Patients
4-6
High Ticket Patients Monthly
#1
Was Named #1 Cosmetic Dentist in Kansas City
06 — THE PARTNERSHIP
Transforming a Vision Into a Recognized Brand
"When I first acquired the practice, I had a vision for something much bigger than a traditional dental office. J29 Creative Group helped bring that vision to life. From building the Seville Dental Aesthetics brand to creating our website, video content, and marketing strategy, they became a true partner in our growth. Their ability to tell our story and consistently elevate our brand has played a significant role in helping us become the practice we are today."
— Dr. Anna Wilson, Owner
An acquired dental practice became Seville Dental Aesthetics, a recognizable cosmetic
dental brand serving the Kansas City market.
During our partnership, we helped develop the brand strategy, identity, website, video
content, and marketing framework that supported growth from one location to two,
including the opening of their flagship custom-built office on the Country Club Plaza.
While Seville Dental Aesthetics has since outgrown our boutique agency model, the brand
foundation and marketing systems we built continue to support their growth. That’s the
goal for many of our second-stage clients: helping them build a brand strong enough to
carry them into their next chapter.
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