CASE STUDY
PREP KC
Rebranding & Digital Strategy
01 — THE CHALLENGE
Building Pathways to Opportunity Through a Stronger Brand Presence
Prep KC needed to modernize its brand and digital presence to better communicate its
impact, engage corporate partners and donors, and create a consistent message around its
mission of connecting urban students with meaningful career opportunities. As the
organization grew, it became increasingly important to align its story, visual identity, and
digital experience with the scale of its regional impact.
02 — OUR APPROACH
Strategic Storytelling That Inspires Action
Prep KC’s mission depends on meaningful connections with students, educators, volunteers,
corporate partners, and donors. Our approach focused on strengthening the organization’s
digital presence through strategic storytelling that highlighted its impact across the Kansas
City region.
By managing both Prep KC’s LinkedIn presence and key leadership profiles, we developed
and distributed content designed to increase awareness, foster community engagement,
and support volunteer and donor outreach efforts. Through a combination of thought
leadership, graphic design, video production, and ongoing content creation, we helped
ensure Prep KC’s mission remained visible, relevant, and top-of-mind among the audiences
that help make its work possible.
03 — THE SOLUTION
Meet quarterly and game plan based on data and goals.
05 — THE RESULTS
NUMBERS THAT SPEAK FOR THEMSELVES.
10k+
Students from urban HS earn one or more Market Value Assets
26%-67%
Market Value Assets increase from 2019-2024
#1,134
Industry volunteers 2023-2024 school year
06 — THE PARTNERSHIP
Helping Us Tell Our Story and Expand Our Impact
"J29 Creative Group has been an outstanding partner for PREP-KC. Their team has helped us tell our story in ways that connect with our community and advance our mission to ignite the potential of students across the bi-state Kansas City region.
— Doug Elmer, VICE PRESIDENT
From video production to social media management, J29 consistently delivers creative, high-quality work that reflects who we are and the impact we strive to create. They have helped us increase awareness of PREP-KC, strengthen engagement with our advocates and supporters, and energize our network of industry volunteers and donors.
What sets J29 apart is their ability to combine strong storytelling with a genuine commitment to their clients' success. They are collaborative, responsive, and invested in understanding our goals and audiences.
We're grateful for their partnership and highly recommend J29 Creative Group to any organization looking to amplify its mission and build stronger connections with its community."
J29 Creative Group has become a true extension of our team. Their strategic approach to
thought leadership, content creation, and community engagement has helped us elevate
awareness of our mission and strengthen connections with key stakeholders across Kansas
City. They understand our purpose, execute at a high level, and consistently help us tell our
story in a meaningful way.
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