CASE STUDY

CORUM
PLUMBING

Web Development & Digital Strategy

CHALLENGE APPROACH SOLUTION CREATIVE RESULTS PARTNERSHIP

01 — THE CHALLENGE

Growing Beyond a Vendor Relationship to Build a Recognized Regional Brand

Corum Plumbing, Heating & Air Conditioning needed more than a marketing agency. As the
company pursued aggressive growth goals, they were looking for a strategic partner who
could help elevate their brand, increase market visibility, and position them as one of the
leading plumbing and HVAC providers in the Kansas City metro. They needed a marketing
team that understood their business, could adapt as they scaled, and would serve as an
extension of their organization rather than simply executing marketing tasks. As they
evaluated different approaches and partners, it became increasingly important to find a
team capable of supporting long-term growth while building a brand that homeowners
throughout the region would recognize and trust.

02 — OUR APPROACH

Building a Brand, Not Just Generating Leads

From the beginning, we recognized that Corum Plumbing, Heating & Air Conditioning was
different. Caleb and his leadership team weren’t interested in blending in with the
competition. They had a clear vision of creating a premium, professional brand experience
that reflected the quality of service their customers received, from technician uniforms and
wrapped vehicles to their digital presence and advertising.

Rather than focusing solely on lead generation, we developed a brand-first marketing
strategy designed to increase recognition and trust throughout the Kansas City metro.
Leveraging Corum’s distinctive purple branding, we introduced the “Purple Reign” concept,
creating a memorable platform that connected the company to Kansas City’s culture while
reinforcing its position as a market leader in plumbing and HVAC services.

Our team worked to ensure consistency across every customer touchpoint, including
website design, social media, advertising, direct mail, vehicle graphics, photography, video
content, and brand messaging. By creating a cohesive identity and clear market positioning,
we helped Corum build more than awareness. We helped establish a brand that homeowners would
recognize, remember, and trust when they needed plumbing or HVAC services.

03 — THE SOLUTION

A FULL ECOSYSTEM, BUILT TO GROW.

BRAND IDENTITY

Ensure consistency across all media and create visuals that reflect their goal.

Website Development

A site that was simple to navigate and ultimately drove conversions.

Social Media Content System

Monthly reels, photography, and educational content, showcasing the Corum difference.

SEO

Long-term organic visibility through targeted content and ongoing search optimization.

Paid Strategy

Meta, Google Ads, and Streaming TV ads that build both awareness and leads that convert.

TRADITIONAL ADVERTISING

From mailers to billboards, we position them to be recognized in the Kansas City
community.

04 — OUR CREATIVE

THE WORK THAT MOVES THEM FORWARD.

WEBSITE

PHOTOGRAPHY

VIDEO PRODUCTION

SOCIAL MEDIA

05 — THE RESULTS

NUMBERS THAT SPEAK FOR THEMSELVES.

500+

Qualified leads per month from multiple channels

1-2

In less than 2 years we went from 1 service van to 20+

Ranked top 3 in relevant search positions that matter

06 — THE PARTNERSHIP

More Than a Vendor, An Extension of Our Team

"At Corum, there are only a handful of partners we truly consider an extension of our team, and J29 Creative Group is one of them. They've played a significant role in our growth and have helped us build a stronger brand throughout the Kansas City market.

We've worked with other marketing companies in the past, and the difference is night and day. Those experiences cost us time, money, and opportunities without delivering meaningful results. With J29, we have a partner that understands our business, shares our vision, and consistently delivers value. Looking back, we'll never make that mistake again."
— Caleb Corum, Owner

2024

PARTNERED

YOY

REVENUE GROWTH

Full

SERVICE PARTNER

Corum Plumbing, Heating & Air Conditioning wanted more than a marketing vendor. They
needed a strategic partner to help grow their brand, increase visibility, and support long-
term growth.

Through cohesive branding, targeted marketing campaigns, and the “Purple Reign”
platform, J29 helped generate more than 460 qualified leads while strengthening Corum’s
position as a trusted plumbing and HVAC provider in the Kansas City metro.

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2024 Started Partnership

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Burton's Concrete

Corum Plumbing, Heating & Air Conditioning partnered with J29 Creative Group to build a recognizable brand that could support the company's ambitious growth goals throughout the Kansas City metro. Through strategic positioning, cohesive messaging, and the development of the "Purple Reign" brand platform, we helped create a consistent presence across digital and traditional marketing channels. The result is a stronger brand, increased market visibility, and a trusted partnership focused on long-term growth and becoming a top-of-mind name in plumbing and HVAC services.